Digital Marketing Manager - Austell, GA

Empire Distributors Inc, A Leading Beverage Distributor is now hiring a Digital Marketing Manager. Our company offers excellent benefits, competitive wages, and the potential for growth opportunities.

Essential Duties And Responsibilities

• Lead digital marketing initiatives for corporate office and all markets


• Create and execute calendar and content plan for all social media channels (organic social) - Instagram, Facebook, TikTok, YouTube and LinkedIn


• Collaborate with an external agency to manage website: graphics, functionality, updates, etc.


• Manage and write for the State of the Empire blog.


• Manage marketing efforts for upcoming e-commerce site (emails, banners, copy/content) for all 14 markets


• Work with suppliers and brands to secure digital marketing tools and distribute to sales team and customers


• Provide support to brands and suppliers surrounding things like product launches, sales blitzes, and other digital marketing support.


• Provide customer support with social media content and other digital marketing opportunities


• Serve as marketing lead for external eCommerce and Delivery platforms including, but not limited to, Drizly, Bottlecapps, Ibotta, SevenFifty, and others. Stay up-to-date on new delivery and eCommerce platforms as they come up.


• Lead email marketing campaigns from the idea stage through to their execution and implementation


• Participate in sales meetings to familiarize yourself with new and current suppliers and their marketing campaigns and tools


• Work closely and effectively with account reps to maximize sales through digital efforts


• Negotiate contracts and handle invoicing as needed


• Stay current with emerging opportunities in the digital marketing world - influencer marketing, emerging platforms, etc.


• Provide clear, concise analytics/reports for the executive team on a regular basis and for special projects/pitches.


• Share findings and best practices for digital marketing initiatives with the marketing team and make recommendations for improvement.


• Train sales team on digital marketing platforms.
  
  

Education and/or Experience

• 4-year degree in related field


• 5+ years experience in digital marketing


• Experience in the food and beverage, retail, restaurant, or hospitality industry is preferred but not required
  
  

Certificates, Licenses, Registrations

• None
  
  

"Empire is proud to be an equal opportunity employer and a drug free workplace. We are committed to ensuring that all employment decisions are made on the basis of qualification, merit, and business need; without regard to race, religion, gender identity, sexual orientation, age, non-disqualifying physical or mental disabilities, national origin, veteran status or any other basis covered by appropriate law. "